It took them a year and a half and 248 different formulations to get right, so the brand did not mess around. Glossier created its’ first-ever lash product called the Lash Slick Mascara. And its newest offering is all-but guaranteed to follow in their footsteps. From Boy Brow to Balm Dotcom, the brand has delivered multiple offerings that have gone straight to cult status. In our penultimate test, our consumer use study was carried out on 402 testers, and we tallied results from 6,432 questions answered in addition to compiling results from 3,766 people on their eye makeup habits.One of the world’s most buzzed about beauty brands, Glossier is nowhere done in its quest to deliver makeup bag-worthy products. These women wear the product and weigh in on its performance, like whether it volumized, lengthened and curled lashes, or clumped, flaked and smudged under eyes through the day. Since wearability outside the Lab is just as important as performance in the Lab, we also send mascara samples to hundreds of real consumers around the country. We've tested hundreds of mascaras over the past decade, but in our most recent test, experts tested 10 mascaras individually and evaluated them across 40 surveys, resulting in over 100 data points and comments. For waterproof mascara, the Lab monitors results as testers doused their mascara-coated lashes in warm water to see how well each product resisted smearing and running. We test each product for performance, wearability, ease of application and consumer satisfaction. When our Beauty Lab pros test mascara, we start by rounding up hundreds of the most popular mascara formulas on the market and then whittle down the field. After applying thousands of strokes of mascara and tallying up the results of tests that span over nine years and tens of thousands of data points, we are confident that these are the best mascaras you can buy. Our Beauty Lab experts evaluate performance (volume, length, curl, separation), wearability (flaking, smudging) and ease of application we also send mascaras home to a panel of consumer testers who weigh in on their everyday performance in real life, too. The Good Housekeeping Institute Beauty Lab regularly conducts tests to find the best drugstore mascaras, the best waterproof mascaras that won't smudge, the best hypoallergenic mascaras for sensitive eyes, the best tubing mascaras for long lashes and more. The best mascaras will give you high-impact results in just one step, whether that means volumizing, curling, lengthening or separating - or all of the above! Just one coat can make eyes appear more defined, open and awake. There are few makeup products that can impact your look as quickly as mascara.

We also included additional information on how we test to find the best mascaras. We updated this article in January 2023 to add four new picks based on recent testing done by the Good Housekeeping Institute Beauty Lab and GH beauty editors.

Sephora cinescope mascara